Guides

Snail Mucin: The Science Behind Korea's Most Co...
Let's address the elephant—or should I say snail—in the room. When I first tell customers about snail mucin, I see the same progression of emotions: curiosity, mild disgust, then fascination....
Snail Mucin: The Science Behind Korea's Most Co...
Let's address the elephant—or should I say snail—in the room. When I first tell customers about snail mucin, I see the same progression of emotions: curiosity, mild disgust, then fascination....

The 10-Step Korean Skincare Routine: Myth vs. R...
If you've spent any time exploring K-beauty, you've likely encountered the famous (or infamous) 10-step Korean skincare routine. While beauty magazines and influencers often present it as the golden standard...
The 10-Step Korean Skincare Routine: Myth vs. R...
If you've spent any time exploring K-beauty, you've likely encountered the famous (or infamous) 10-step Korean skincare routine. While beauty magazines and influencers often present it as the golden standard...

The Complete Beginner's Guide to K-Beauty: Star...
If you're feeling overwhelmed by the world of Korean skincare – with its essences, ampoules, and seemingly endless steps – you're not alone. When I first discovered K-beauty, I spent...
The Complete Beginner's Guide to K-Beauty: Star...
If you're feeling overwhelmed by the world of Korean skincare – with its essences, ampoules, and seemingly endless steps – you're not alone. When I first discovered K-beauty, I spent...